Networking, Selling,
and Thriving at
the WCA Worldwide
Conference

Your Strategic Guide to Making Every Meeting Count

This is an instructor-led, hands-on workshop designed to help participants confidently navigate the fast-paced, high-potential environment of global business networking.

Ideal for both first-time and seasoned attendees, this session will help participants:

- Build meaningful connections beyond small talk
- Master the art of one-on-one meetings – from first impressions to follow-ups
- Understand cultural nuances to avoid missteps and build global rapport
- Sell with purpose – know when to pitch, how to position, and how to close
- Develop a personal conference strategy to maximise every opportunity

Participants will leave with practical tools, smart strategies, and the confidence to turn conversations into lasting business success—all while enjoying the experience and learning vital skills in a classroom alongside potential new members.

Agenda Breakdown

Welcome & Introduction
- Overview of the session & objectives
- Why this training matters: making the most of your WCA experience
- Icebreaker: "Your Conference Mission"

Thriving at the Conference: Mindset & Strategy
- How to be proactive, not reactive
- Setting conference goals: business, personal, and professional
- Energy management and staying engaged across multiple days

One-on-One Meetings That Matter
- Pre-meeting prep: doing your homework
- Conversation structure: openers, value exchange, and next steps
- Role-play exercises: handling real-world scenarios
- Group feedback and coaching

Cultural Intelligence & Global Communication
- Key differences in communication styles
- Respectful rapport-building across cultures
- Common missteps—and how to avoid them
- Small group activity: “Decode the Meeting” cultural case studies

Strategic Selling Without the Hard Sell
- Reading the room: when to pitch, when to partner
- Asking insightful, open-ended questions
- Framing your offering around the client's actual needs
- Practice session: turning a conversation into a connection

Building Relationships That Last
- How to follow up with impact (and not get ignored)
- Personalising your post-conference communication
- Creating a simple relationship-nurture plan

Final Networking Challenge + Wrap-Up
- Speed-networking challenge with live feedback
- Q&A and personal action planning
- Final thoughts: how to leave the conference with momentum

Included Resources:
- One-on-One Meeting Prep Worksheet
- Follow-Up Message Templates