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About the 6th Annual WCA eCommerce Solutions Conference, Barcelona, Spain | June 6 - 8, 2026


The 6th Annual WCA eCommerce Solutions Conference will mark an important milestone for our network. For the first time since the creation of WCA eCommerce Solutions, eCommerce leaders and courier professionals will come together under one global platform, united by the goal of strengthening connections and shaping the future of cross-border trade.

Over three days in Barcelona, Spain, from June 6 to 8, 2026, our program will feature one-on-one meetings, panel discussions, and networking opportunities designed to inspire collaboration and drive growth. Participants will explore the key issues shaping our industry—cross-border logistics, last-mile innovation, sustainability, and the technologies transforming global eCommerce.

Barcelona provides the perfect backdrop for this milestone edition. Recognized as one of Europe’s most dynamic logistics hubs, the city blends centuries of history with bold innovation. Attendees will discover Gaudí’s Sagrada Família and Park Güell, the Gothic Quarter’s timeless streets, the vibrant atmosphere of Las Ramblas, and the rich flavors of Catalan gastronomy that make Barcelona one of the world’s most inspiring destinations. With its Mediterranean energy and strategic role in trade, the city offers both professional relevance and cultural inspiration.

To make the most of their time in Europe, participants will also have the chance to align their schedules with two other premier events: DELIVER Europe in Amsterdam (June 3–4) and Shoptalk Europe in Barcelona (June 9–11). Positioned strategically between these gatherings, our conference becomes the centerpiece of a complete European journey—one that combines industry-leading content, meaningful networking, and exceptional business opportunities.

Last year in Salzburg, members reconnected, shared insights, and built lasting partnerships. In 2026, Barcelona will take that experience further—expanding perspectives and strengthening collaboration across the worldwide eCommerce and courier community.

Join us in Barcelona for the 6th Annual WCA eCommerce Solutions Conference—three days dedicated to knowledge, collaboration, and growth. Registration is now open—secure your place today and be part of a milestone event shaping the future of eCommerce and courier logistics.

about

AGENDA


6th Annual WCA eCommerce Solutions Conference
06 - 08 June 2026, Barcelona, SPAIN
Hilton Barcelona Hotel
Saturday, 6 June 2026
Time Program Venue Name & Floor
10:00 - 21:00 Onsite Registration
(Pick up conference badges and other conference items)
Borealis B+D
09:45 - 15:00 Team-Building Experience:
Barcelona Photo Treasure Hunt*

(Explore Barcelona’s Old Town through a fun, team-based treasure hunt featuring photo challenges, clues, and collaborative activities.)

*(Not included in conference registration – additional fee required)

09:45 Meet at the Hilton Barcelona Hotel lobby
10:00 Coach departs
13:00 Lunch
15:00 Return to Hilton Barcelona Hotel

19:00 - 21:00 Welcome Cocktail Reception Foyer Level 2
Sunday, 7 June 2026
Time Program Venue Name & Floor
09:00 - 17:00 Onsite Registration / Information Counter Open
(Pick up conference badges and other conference items)
Foyer Level 2
09:00 - 09:05 Opening Address
by David Yokeum, Chairman of WCAworld
Borealis B+D
09:05 - 09:10 Directors’ Message
Harald Oechsner (eCommerce Director) & Steve Howard (Courier Director)
Borealis B+D
09:10 - 09:40 Fireside Chat:
The Future of eCommerce - 2026
and Beyond

(A candid conversation on how technology,
regulation, and evolving consumer behavior will reshape global eCommerce and cross-border logistics in the years ahead.)
Borealis B+D
09:40 - 10:00 Session I - Keynote Speaker Borealis B+D
10:00 - 10:20 Morning Coffee Break Foyer Level 2
10:20 - 11:05 First Panel Discussion

Subject:
India in Focus: The Next Global eCommerce Powerhouse

Moderator:
Mehul Kumar, Pace Global Logistics LLC
Borealis B+D
11:05 - 11:25 Session II - Keynote Speaker Borealis B+D
11:25 - 12:10 Second Panel Discussion

Subject:
Tech in Action:
The Tools, Platforms & Trends Transforming eCommerce
Borealis B+D
12:10 Group Photo Borealis B+D (Stage)
12:10 - 13:20 Lunch Borealis A+C
13:20 - 15:00 One-on-One Meetings Borealis B+D
15:00 - 15:20 Afternoon Coffee Break Foyer Level 2
15:00 - 17:00 One-on-One Meetings Borealis B+D
19:00 - 22:00 Awards Dinner
Best Parter Award 2025 - 2026
Sponsorship Appreciation

Meet at Hilton Barcelona Hotel (hotel lobby, ground floor)

18:30 Board shuttle service to restaurant
22:00 Board shuttle service back to Hilton Barcelona Hotel

Shôko Barcelona
Address: Passeig Marítim de la Barceloneta, 36,
08005 Barcelona, Spain
Monday, 8 June 2026
Time Program Venue Name & Floor
09:00 - 17:00 Information Counter Open Foyer Level 2
09:00 - 09:30 Session III - Keynote Speaker

Subject:
eCommerce: Shifting Patterns and Emerging Trends

Speaker:
Marco Bloemen & Calvert Holt – Aevean B.V.
Borealis B+D
09:30 - 10:15 Third Panel Discussion

Subject:
Regulatory Reality Check: Navigating U.S. & EU Policy Changes in Cross-Border eCommerce
Borealis B+D
10:15 - 10:35 Morning Coffee Break Foyer Level 2
10:35 - 11:20 Fourth Panel Discussion

Subject:
Bridging the Gap: How Couriers and Forwarders Are Powering Global eCommerce

Moderator:
Maria Fernanda Bedoya, Project Director & International Sales Lead
Borealis B+D
11:20 - 12:00 Fifth Panel Discussion

Subject:
Turning Community into Growth: How Members Win Together in Global eCommerce

Moderator:
Maxi Ebert, CCS-Express GmbH
Borealis B+D
12:00 - 13:20 Lunch Borealis A+C
13:20 - 15:00 One-on-One Meetings Borealis B+D
15:00 - 15:20 Afternoon Coffee Break Foyer Level 2
15:00 - 17:00 One-on-One Meetings Borealis B+D
17:00 End of Conference

PRICING


Delegate Fees

WCA members / Strategic Partners: USD 1,390 /person
Non-members: USD 2,350 / person

Your registration will not be complete until full prepayment for the conference fees have been received. In order to guarantee your attendance please ensure that you pay your conference fees immediately.

Accommodation
Room rates start at USD 375 /Room/Night

Reservation Cut-Off date is Friday, 8 May 2026, at 17:00 hrs Bangkok Time (GMT+7).
Rooms are limited

Event Sponsors

  • Event Sponsor: USD 3,980 (no max.)
  • Coffee Break Sponsor USD 3,980 (max. 1 sponsor)
  • Cocktail Reception Sponsor USD 4,150 (max. 1 sponsor)
  • Lunch Sponsor USD 3,980 (max. 1 sponsor)
  • Dinner Sponsor USD 5,250 (max. 1 sponsor)

Deadline for sponsorship is Friday, 24 April 2026, at 17:00 hrs Bangkok Time (GMT+7)..

Advertising

Full page

USD 310 for Color
Size: 210 mm(w) x 297 mm(h)
Deadline for advertising artwork in conference directory is Friday, 24 April 2026, at 17:00 hrs Bangkok Time (GMT+7).

Merchandise and Giveaway Sponsors

  • Stapler Sponsor: USD 3,650 (max. 1 company)
  • Mobile Application Sponsor: USD 3,950 (max. 1 sponsor)
  • Lanyard Sponsor: USD 4,150 (max. 1 sponsor)
  • Notepad & Pen Sponsor: USD 4,150 (max. 1 sponsor)

Deadline for sponsorship is Friday, 24 April 2026, at 17:00 hrs Bangkok Time (GMT+7)..

Team-Building Experience: Barcelona Photo Treasure Hunt


Saturday, 6 June 2026
USD 125 / person

Please contact: registration@wcaecommercesolutions.com for more information

Booths

6,500 USD

PRICING for STANDARD SIZED BOOTHS (3m x 2m = 6m2)

Booth reservations will be open on Wednesday, 24 January 2024, at 16:00 hrs (BKK time)

Rollup USD 370 /rollup

  • One-sided printing
  • Size: 80 x 200 cm.
  • Buy 4 get 1 free     

EVENT SPONSORS


Cocktail Reception Sponsor

Coffee Break Sponsor

Event Sponsor

Event Sponsor

Lunch Sponsor

Dinner Sponsor

REGISTRATION